Back to Case Studies........

National Mailing to Corporate Event Planners

When Atlanta hosted the 1996 Summer Olympics, the city spared no expense in revitalizing the city for a global audience. The local Renaissance Hotels saw the opportunity to position Atlanta as the premier destination for corporate events. Five hotels shared the vision and budget to create a promotional mailing targeting professional meeting planners nationally. This winning piece communicates the key benefits and presents a call to action through a convenient response card.

Client Profile
The Renaissance Hotels of Atlanta are a part of Marriott Hotels & Resorts, the most trusted name in hotels. For business, leisure, or group events, Marriott Hotels & Resorts provides business centers, concierge, room service, and more.

Credits
Art Direction: James P. Brophy
Illustration: John C. Havemann
Research, Copy: Dom DeBellis

This case study profiles work done on behalf of the client. It is shown here only for reference. The work remains the client’s property.