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Garlic Press, The Executive Chef’s Newsletter

Nestled on the scenic corporate campus of McDonald’s Corporation is Piazza, an Italian Café whose distinctive ambience and culinary excellence is well known throughout the Chicago area. To cultivate a loyal following, the executive chef wanted a newsletter that would keep customers informed, entertained, and rewarded with exclusive offers and members-only events. The monthly publication includes a recipe from the chef’s private files, a featured wine, and a slate of special events.

Client Profile
Piazza, an Italian Café is the premier restaurant at the Lodge. Visitors the world over have enjoyed its distinctive elegance and culinary creations. Situated on the corporate campus of McDonald’s Corporation, the Lodge overlooks acres of old-growth forest and a pair of tranquil lakes.

Credits
Art Direction, Illustration: James P. Brophy
Copy: Dom DeBellis

This case study profiles work done on behalf of the client. It is shown here only for reference. The work remains the client’s property.