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Andrew Network Products Catalog

Andrew Corporation wanted to promote its line of computer networking systems through a new catalog targeted at network administrators and consumers. This line differed in positioning and from the company’s traditional marketing channels, which targeted system design engineers. We helped them reach out to consumers using high-impact visuals and accessible language more suitable for a retail environment.

Client Profile
Andrew Corporation is the world’s premier provider of complete RF subsystem solutions for evolving global communications. They are a global leader in the design, manufacture, and supply of communications equipment systems and services. Their products and services provide proven solutions for wireless, fixed-line, broadband service providers and broadcasters throughout the world.

Credits
Art Direction: John C. Havemann
Photography: Michael Bohannan
Research, Copy, Editorial: Dom DeBellis

This case study profiles work done on behalf of the client. It is shown here only for reference. The work remains the client’s property.